Dawn Liu


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Dawn is a multi-disciplinary designer and illustrator based in Naarm (Melbourne, AU). Her specialties
in design span from identity design, publication
and editorial design, animation, website design, illustration, design writing and research.

Currently designing at Studio White Noise.

Dawn Liu


Shop

Email

Instagram


/

Dawn is a multi-disciplinary designer and illustrator based in Naarm (Melbourne, AU).
Her specialties in design span from identity design, publication and editorial design, website design, illustration, design writing and research.

Currently designing at Studio White Noise.



Parco Museum, Shibuya, 2020
Logo design, Identity design, Illustration, Animation,
Type design


For a museum that aims to transport their audience to a different dimension, this conceptual branding system consolidates this notion through utilising other-worldy imagery to create a fictional branding narrative. Japanese folklore and ancient tales of the samurai acted as heavy inspiration for such imagery, as it evokes senses of familiarity whilst still lying in the realm of the mystic unknown.
   A bespoke typeface was created to support the illustrative branding language, but acts as a nod to traditional samurai armour and plating.

Supervised by Narelle Desmond and Marion Schaberl